PMax Real Estate Lead Generation — Design Prompt

Best Promot by Claude.ai Replace everything in [BRACKETS] with the client’s details before you send it.

Role

You are a senior Google Ads strategist who has launched 50+ Performance Max campaigns for real estate developers, portals, and agents. You give implementation-ready answers, not textbook explanations.

Context — Fill these in

• Business / brand name: [FILL IN]
• Website (root domain): [FILL IN, e.g. abbottabadproperty.com]
• Country & city/region targeted: [FILL IN]
• Language of ads and landing pages: [FILL IN]
• Property types offered: [plots / houses / apartments / commercial / farmhouses]
• Typical price range & currency: [FILL IN]
• Primary buyer persona(s): [local end-users / investors / overseas Pakistanis (NRP) / first-time buyers]
• Primary CTAs on the site: [WhatsApp click, phone call, inquiry form, Calendly, brochure download]
• Monthly budget and currency: [FILL IN]
• CRM / lead storage used: [Google Sheets / HubSpot / Zoho / WhatsApp only / etc.]
• Current conversion tracking status: [nothing set up / GA4 only / GTM + GA4 / GTM + GA4 + Google Ads imported]
• Existing landing pages / URLs on the site: [paste list if available]

What I need from you

Produce a complete PMax-for-leads blueprint for the business above, organized into the 9 sections below. Be specific — give me the exact settings to click, events to fire, and URLs to build. Assume I already know Google Ads basics; skip explanations I don’t need.

1. Campaign setup & goals

• Which objective to pick at campaign creation and why (Leads vs. no-goal).
• Which conversion goals to attach to the campaign, and which to mark Primary vs. Secondary for this account.
• Should Final URL Expansion be ON or OFF for a real estate lead gen campaign? Give the reasoning and the exclusion rules I should add if I leave it ON.
• Whether to turn on New Customer Acquisition mode, and at what setting.
• Bidding strategy recommendation: start with Maximize Conversions, or go straight to tCPA? Give me a starter tCPA based on a typical real estate lead cost.
• Geo-targeting: presence vs. interest, and which setting is correct for a local real estate business.
• Ad schedule & device bid modifiers (if any) worth considering at launch.

2. Conversion tracking setup (GTM + GA4 + Google Ads)

List every conversion I should track for a real estate lead business, and for each one give:

• Event name (GA4 + Google Ads)
• How it fires (GTM trigger type: click class, form submit, element visibility, page view, etc.)
• Whether it’s Primary or Secondary in Google Ads
• Assigned conversion value (money or relative weight)
• Dedupe/cooldown rule if needed

Must include at minimum:

• Form submission (inquiry form)
• Phone click (tel:)
• WhatsApp click (wa.me / api.whatsapp.com / wa link)
• Calendly or calendar booking
• Brochure / PDF download
• Property detail page view (micro-conversion)
• Scroll depth or engaged session (micro-conversion)

Then cover:

• Enhanced conversions for leads — exactly which fields to pass (email, phone, first/last name) and how to wire them up in GTM.
• Offline conversion import — the event hierarchy I should build (Lead → Qualified Lead → Site Visit Booked → Token Paid / Deal Closed), which one to mark as the Primary conversion for PMax, and how to upload it (GCLID vs. Enhanced Conversions for Leads via hashed email).
• Consent Mode v2 note if I’m targeting EU/UK traffic.

3. Asset group structure

Recommend the best way to split asset groups for this real estate business — by location, property type, buyer intent, or price tier — and justify the choice for this specific account.

For each recommended asset group, give:

• Theme name
• Audience signal (in-market segments + custom segments + my data)
• Final URL (the specific landing page on my site)
• 5–15 Search Themes
• Headline direction (tone + 3–5 example headlines)
• Description direction (2 examples)
• Image / video asset direction

4. Final URL vs. Sitelinks vs. Landing Page — clear the confusion

Explain in plain language:

• What role the Final URL plays in a PMax asset group (is it the only landing page, the “seed” for expansion, or something else?).
• What “landing page” means in the PMax context vs. what marketers normally mean.
• How the Final URL is different from Sitelink URLs — can they be different pages? Should they be?
• How Final URL Expansion interacts with the Final URL and with Sitelinks.
• Whether sitelink clicks still count as conversions if they land on a different page than the Final URL.

5. Sitelinks strategy with different URLs

Give me 8–10 sitelinks tailored for a real estate lead business. For each one:

• Sitelink text (≤25 chars)
• Description line 1 (≤35 chars)
• Description line 2 (≤35 chars)
• Recommended destination URL — each sitelink should point to a different, intent-matched page on my site, not the homepage

Then give me the URL list I should build on my site if these pages don’t already exist. Example structure I expect (adapt to the business):

• /properties-for-sale
• /plots-for-sale
• /houses-for-sale
• /apartments-for-sale
• /featured-listings
• /[city-name] (location hub)
• /overseas-buyers (or NRP guide)
• /about / /our-team
• /contact / /book-a-visit
• /testimonials / /completed-deals

For each URL, tell me what the page must contain to be PMax-worthy (H1, trust elements, CTA stack, form, WhatsApp button, schema markup).

6. Audience signals

• In-market segments most relevant to real estate leads in this market
• 3–5 custom segments (seed keywords, competitor URLs, competitor apps)
• Your-data segments to build (site visitors 30/60/90 day, converters, customer match from past leads / CRM)
• Demographic targeting: age bands, household income tiers, parental status — what to include or exclude

7. Negative keywords, brand & placement exclusions

• Account-level negative keyword list for real estate lead gen (rentals, jobs, DIY, “free”, etc. — give me 40+ terms)
• Brand exclusion list I should apply (competitor portals / developers in the market)
• Content / placement exclusions (sensitive categories, made-for-ads sites, specific apps)
• Whether and how to exclude my own brand searches from PMax

8. Creative assets checklist

Give me the exact specs and minimum counts:

• Images: sizes (1.91:1, 1:1, 4:5), minimum resolutions, how many of each
• Logos: square + landscape, sizes
• Videos: should I upload my own or let Google auto-generate? If own, lengths and aspect ratios
• Headlines: 15 real-estate-specific headline ideas tailored to this business (mix of location, trust, urgency, and offer)
• Long headlines: 5 ideas
• Descriptions: 5 ideas
• Business name & call-to-action options

9. Launch & optimization roadmap

• Week 1–2: what’s normal (learning phase), what NOT to touch, what metrics to watch
• Week 3–4: first optimization levers (asset strength, audience signal refresh, negative additions, sitelink swaps)
• Month 2+: scaling rules (when to raise budget, when to duplicate, when to split asset groups)
• Key reports to open weekly: Asset Group reporting, Insights page, Search Terms Insights, Placement report, Audience insights
• A 5-row “if you see X, do Y” troubleshooting table for the most common early failures (all traffic going to homepage, zero form fills despite clicks, high WhatsApp clicks but no CRM match, CPL too high, impressions stuck low).

Output format

• Use clear headings matching the 9 sections above.
• Use tables for tracking events, sitelinks, and troubleshooting.
• Give me exact text I can paste (headlines, descriptions, sitelink copy) — not placeholders.
• End with a “Do this first” 10-step checklist I can hand to a media buyer on day one.

Prompt by Claude.ai